LONDON – McDonald’s has pulled a British television ad that was accused of using child bereavement to sell fast food.
The ad shows a boy talking to his mother about his late father and wondering what they had in common. They go to a McDonald’s where the boy orders a Filet-o-Fish and the mother says, “That was your dad’s favourite too.”
Get weekly money news
Bereavement charity Grief Encounter said it had received “countless calls” complaining about the ad and called it insensitive.
- IBC estimates $230M in insured damage claimed from Edmonton storms
- Alberta First Nation sues Ottawa over $5 treaty annuity, argues amount stuck in 1899
- Jobs hang in the balance as Ekati diamond mine in N.W.T. closing early
- WestJet flight attendants hold information pickets as strike vote takes place
McDonald’s said it had not meant to upset anyone, but “wanted to highlight the role McDonald’s has played in our customers’ everyday lives — both in good and difficult times.”
McDonald’s said Tuesday it was withdrawing the ad and would “review our creative process to ensure this situation never occurs again.”
Comments
Want to discuss? Please read our Commenting Policy first.