NEW YORK – Apple says shoppers snapped up 9 million of its newest iPhones since the devices were launched Friday, and that demand is exceeding supply. Its shares jumped 6 per cent in premarket trading.
Apple says the two new models gave it its strongest iPhone launch ever. The company began selling the low-cost 5C and top-of-the-line 5S on Friday.
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The company says demand for iPhone 5s has exceeded the initial supply, and many online orders are scheduled to be shipped in the coming weeks.
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Wall Street hadn’t been enthusiastic about the new models, which were unveiled earlier this month.
Shares of Apple gained $28.10, or 6 per cent, to $495.51 in premarket trading. The Cupertino, Calif., company’s stock is down about 12 per cent in 2013 and has lost almost third of its value over the last year.
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